Cirriculum Vitae

January 2005 - Present

Founder and Principal, Truth Sells

Truth Sells is a resource for anyone with a product, range or even a company that are currently under performing as a result of not having someone with 4 decades of global experience at every level to help them undertake a comprehensive competitive review, design a market positioning and presentation strategy, craft a compelling message and deliver it in such a way as to drive change internally and with the target market. Companies who've taken advantage in include Videopro, Thor Technologies, Toughbuilt, Monster Products, Harvey Norman, Nabazztag and Philex.

June 2015 - Present

National Business Development Manager - THOR Technologies

Assisting THOR Technologies, a 100% Australian company with differentiated and innovative premium power protection and performance solutions connect with various market channels and partners. Helping those partners recognize and maximize the profit and customer experience enhancement opportunities by offering higher performance surge and filtration technologies to their customers.

January 2016 - May 2020

National Business Development Manager - Legrand AV Australia

Tasked with reducing our reliance on a single customer I opened and account managed two completely new distribution channels with 7 new partners and added 11 new retail partners (including over 200 stores/websites) resulting in an overall 500% sales increase and $2m additional revenue annually by the end of 2019 - with YOY sales growth each year.  Also wrote and delivered product marketing and sales training content though live trainings and digital/online platforms. Knowing that premium products are not driven by marketing I created and delivered premium product attachment management sessions for partner store managers resulting in an immediately doubling of accessory sales revenues for three retail chains. . Recently was successful in introducing ranges for Bunnings, Mitre10 and Qantas.

September 2008 - September 2015

Director of Training and Sell Through Teams - Convoy International

Directed and lead training and sell through initiatives and teams across multiple brands for all channels across Australia and New Zealand including Monster, Beats., JBL, Harman Kardon, SOL Republic and more.

Creator of R.E.S.P.E.C.T. and M7 programs - two programs proven to be effective at substantially raising sales and sales management results in both the short and long term.

August 2007 - August 2008

Senior Vice President - Sell Through Strategy and Teams - Monster Products US

Worked closely with senior executives, and their sales and operations teams, for several major retailers, designing and implementing comprehensive sell through strategies that increased the sales of their ancillary and accessory products.

Created dealer direct resource teams including training and regional dealer specialists who worked with their regional retail counterparts on implementation and training for both management and sales staff  resulting in deeper relationships, increased coordination, enhanced cooperation and maximum results.

Updated and refined the original M4 program (see Monster Cable 1994-1999) to become the M5 sell through program which was subsequently implemented at all major accounts internationally.

August 2006 - August 2007

Senior Vice President, Sales and Marketing - PATH Group UK/USSR

Drove multiple aspects of developing, packaging and selling new branded high performance accessories as well as various ODM and OEM ranges for well known UK and European retail chains and ecommerce sites - as well as distributing several leading US brands for the UK market.

Reformatted and repurposed sales and marketing teams in the creation of new product range propositions including product design, packaging, point of sale and presentations (sell in and sell through).

Launched a first of it's kind sell through program partnership with a leading Russian retailer resulting in a retained relevance, enhanced relationship and substantially elevated revenues for both supplier and retailer.

January 2005 - August 2006

Commercial Director, Philex UK/China

Reshaped and revitalized company culture including coordinating sales operations between the UK, Europe, Hong Kong and Mainland China offices and factories as well as determining company product development priorities and ranges for leading UK/European chains in the Consumer Electronics,  DIY, Installation, Grocerty, IT, Automotive, Lighting and Electrical markets.

Launched a breakthrough accessory partnership with the number one Chinese consumer electronics retailer.

December 2001 - January 2005

Managing Director, Monster
Products EMEA

Initiated Monster Cable Europe, selling in full product ranges and designing sell through programs for the numbers one, two and three European CE retail chains = growing Monster's European market sales from $150,000 to over $15 million in the first year alone .

Managed all aspects of Monster direct dealer partnerships and country specific staff, as well as all distributor relationships and logistics = including product development and sales - throughout the UK, Europe and the Middle East

Launched the fastest growing dealer account in Monster Cable’s history - resulting in a single UK chain selling over one million Monster products within their first eighteen months and becoming their number one single product profit contributor.

July 1999 - December 2001

Managing Director, N.E.W. Customer Service Companies USA

Jointly managed the sales and marketing aspects of a pioneering B2C and B2B customer service internet start-up and serving as senior account manager for amazon.com, eBay and others.

Also directed a sales and business management team involved in developing and selling extended warranty and financial products for national and regional retailers and etailers for consumer electronics, sporting goods, jewelry, appliances, home construction and more.

Launched a ground breaking, comprehensive warranty program for the custom installation market.

December 1993 - July 1999

Director of Retail Marketing Training and Sales - Monster Products USA

Credited with designing and delivering the top training/sales presentations in the industry during this period - personally delivering hundreds of sessions with retailers throughout the US.

Managed retailer, rep and multiple internal teams including a special advisory role in the launch of the Monster Power product category.  

Launched the M4 program - the industry's most successful and profitable accessory sales program which resulted in hundreds of millions of dollars of sales over a fifteen year span throughout the world.

September 1992 - December 1993

National Training Manager - Warrentech

Directed all aspects of training creation and delivery for this leading extended warranty and financial services administrator.

Personally delivered training programs  resulting in sales increases from 100 to 1000% for retailers, etailers and direct marketers of all sizes and types throughout the US and internationally.

Launched a unique, original and fully comprehensive extended warranty training series program.

August 1986 - September 1992

Director of Sales, Specialty Products - and Store Manager - Sound Advice

Created and directed a new product category (Speciality Products) which encompassed all aspects of purchasing, pricing, promoting, merchandising, training and sales management for variety of ancillary profit centers – extended warranties, high performance cables, rechargeable batteries, surge suppressors etc. as well as managing the company extended warranty program vendor relationship.  

Launched the 110% Club promoting and teaching the attachment of accessory and other ancillary product categories (such as extended warranties and financial services) resulting in ongoing sales increases of  15% to sales and 25+% to their bottom line.